Describe a challenging situation that you have exp Essays - Jos Gmez

Describe a challenging situation that you have experienced and how you responded. The challenging situation I selected for this essay topic is coming to Massanutten Military Academy (MMA). This challenge was more than just coming to a new school, and much bigger than I could have imagined at the time. When I arrived at MMA, on a sunny, but cool January morning, I knew there would be some differences from my life a home. I had visited MMA in the spring a year before and I had viewed the website. I knew I would be wearing a uniform, as well as, other differences, but I did not realize that it would be a total departure from the life I had lead for the previous thirteen years. I have lived in Annapolis, Maryland and the surrounding area for my entire life, with exception of living in Thailand for two years. I had the same general group of school friends, raced sailboats with the same friends, at the local yacht club every summer, for the last eight years (more on that later). I played lacrosse and basketball with the same friends every winter, and spring, ate at the same locale restaurants and shopped at the same places. I guess you could say my life was comfortable and predictable. I was also given a lot of freedom and independence provided I meet expectations placed on me. For example, if I knew I had to be ready to leave the house at 7:45 am for school, I had the freedom to set my alarm for any time as long as I was ready in time. I could visit with friends after school, as long as I finished my homework before dinner. One of the things I loved most about sailing was the independence it gave me, especially when I was younger. When a sailor is on the race course, they alone decide when they should tack, which side of the course to take and how to approach the race, and in the end, they are responsible for those decisions. It is total independence and responsibility. When I arrived at MMA, I was extremely nervous and anxious to start a new school, but also excited to meet new people and make new friends. After registration, my phone, computer and clothes were taken from me. I was issued and dressed in a military uniform called ACUs, and immediately taken to class. I arrived during exams, so I sat quietly reviewing the school handbook, nervously thinking about what would happen next. After classes, I was escorted back to the dorms by my roommate. There I was provided the daily schedule, and given a tour of the barracks. I was now a "new cadet". The first night, all of the girls were punished because two girls were talking during formation, and had "drop (the schools term for pushups) for twenty". I could not understand why I was being punished. It was all overwhelming, but not just because I was unfamiliar with everything, but also because everyone was different from me and the friends I had my whole life. As a new cadet, I have no privileges. I only had access to my phone on Sundays from 1:00 - 4:00 pm. I only received my laptops for school, and evening study period from 8:00 - 9:30 pm, and I was not permitted to leave campus. To receive privileges, like daily access to your phone after school, a new cadet must complete a series of six tests. This was challenge, because I had to find time to study for the tests, and still maintain my grades. All other privileges are awarded on the basis of other accomplishments. The greater the accomplishment, the bigger the privilege. The challenge I faced now, was how I was going to adapt to an environment completely different from the one I had known. My old environment was one of individuality, independence and privilege, while my new one was of rigid structure with no independence or privileges. At first, it was very hard to adjust to my new surroundings. As time passed, I adjusted to the military structures and I have learned to flourish. It was not

Ellyday Essays

Ellyday Essays Ellyday Essay Ellyday Essay The one is called Eely and the other girl name is Sophie. Its all starts one Sunday morning and it is nearly Christmas time. Sophie walks into Ells room and notice that Eely is very nervous and cant speak normally and also looks physically weak. Then Sophie says to Eely that she knows, but Eely pretends that she doesnt know want Sophie is talking about. Sophie tries to get Eely to sit down on the sofa with her, but Eely ignores it and starts looking at her CDC instead. She can see that Ells hands are shaking. Then Sophie asks Eely to pull up her Jumper. Sophie says to Eely that she knows that she hasnt been eating for a long while now. But Eely says to Sophie that she Is Just Jealous, because she Is skinner then Sophie. Eely begins to cry and sits on the floor. Eely asks Sophie when Is It okay to die. And Sophie doesnt know what to say to that, she Is choked over Ells behavior. Eely pulls up her Jumper and the story ends. 2) Characterize of Eely and Sophie. Eely Is about 16 years old and properly still live by her parents, as a single child. We dont hear anything about her family and I dont think the mother and father take a big interest in her live. Eely has anorexia but she will not allow her self to see that. She is very skinny, pale and almost looks like a match. She is talking about, when it is okay to die with Sophie and that must be a sign of suicidal tendencies, I think. She feels like nobody in the world understands her, because they cant see that she is to fat from her point of view. Sophie We dont hear so much about Sophie in the story, other then that she wants to help her friend with her problem. She several times tries to connect with Eely, but without any luck. She sounds like a nice, considerate, loving friend for Alley. But maybe Sophie really deep down dont know, Eely as good as she think she does. Meaninglessly: Allayed by Martin The short story Allayed is about the feeling of inferiority due to physical abnormality, and how this conveys itself in a relationship between two female friends. The story begins right on, without an introduction. One senses that the situation, which takes place between two girls in one of their rooms, is awkward and that a conflict is waiting ahead. One of them is the accuser, and the other one the accused. The two of them are friends, Sophie (the accuser) is nervous on behalf of Ells (the accused) health condition, and wants to convince her to stop loosing weight. It Is described how Eely, supposedly due to her condition, is having trouble doing elementary things such as seeing and talking, as If her blood Isnt able to run through her body. The author is letting the reader know that Sophie Is sincere, and In good will, when making this confrontation. Eely, however, Is convinced that she Is doing It out of sheer Jealousy, because of the way their roles are now changed. Earlier Eely had been the fat one, and Sophie the skinny one. Eely seems to have a damaged reception of her surroundings, specifically the meaning and value of physical Ideals. Her former overweight had such a negative Impact on her self-confidence, that she developed self-destructive behavior. Her perception of looks has nothing to do with feeling well (or to a certain degree, It seems, even looking beautiful), but exclusively with belong thin, in a directly obsessed way. Being In a condition which some people (and seemingly society in general) would define as physical sickness, leads in her case to an actual Lasses, a mental Lassoer AT some Kina (broadly allele an dating disorder). In the end, Eely asks Sophie When is it okay to die? , and whether it would be k to die without having tried the things she think her looks had previously prevented her from trying, such as kissing a boy or being loved. What this shortstops embodies, is the way the negative effects of suppressing fat people (and looks not sticking to the common ideals in general) are likely to be of greater danger than the disorder itself. In Ells case, it even provokes mental disorders which leads to physical problems in opposite proportions to her former condition. The very idea of unconditionally) considering obesity a disease, might as well be influenced by various industries, than by objective scientific investigations. An example very alike, is described in the article Beauty and the breast printed in Ms. Magazine. It gives a preliminary outline of the history of the breast implants, and depicts the way American society of Plastic and reconstructive surgeons in the skies decreed that having small breasts was a sickness. A perfect example showing that beauty is a subjective measurement, and that overweight isnt necessarily a physical problem, is n article by Jeffrey Kluges called can you be fat and healthy? . It depicts the story of 50 year old Kelly bliss who is officially in healthier physical conditions than most slim people, despite the fact that with her nearly 200 pounds, she would actually be categorized obese. Mentally, Kelly is obviously very happy about the way she looks, and apparently her weight doesnt prevent her from doing what she wants to do either. Im guessing that the 30% of the American population who is considered obese according to the article, maybe isnt as comfortable with their condition as Kelly is. Of course one can say that everyone should be happy with the way they look, but, whether it is only the case in our western world, or also among other cultures I dont know, it seems to be inconsistent with human nature. I think its safe to say, that in the same way our society transforms each individual into a product, the importance of being able to sell oneself on the basis of appearance, is increasing. Therefore it takes increasingly more willpower to stand against the broadly accepted ideals, and to believe that you can compete with others while not exactly fulfilling the demands given by these ideals.

Red tails movie Review Example | Topics and Well Written Essays - 500 words

Red tails - Movie Review Example This is a story of a young black pilot who overcame racism and hatred, managed to unite his brothers in blood and created the first ever air battalion composed entirely of African Americans. The directors of the movie did not dwell a lot, or put a stress on racial discrimination of those times. People know that it was there, but the spotlight is not put on this problems, the viewer just sees the life of ordinary people, their struggles, their fights. And exactly this makes this movie very remarkable, and helps the viewer see the problem deeper and live through it, in a way. The genre of the movie is action, but this is not just that. This is the story of friendship, self-sacrifice, and honor, as well as the ups and downs that the heroes of the movie are going through, when they do not feel like heroes at all. The pilots were not there for glory or fame, they had a job to do, they had to obey orders, and they did it. They fought for their countrymen and for their fellows. This is not the story of the World War II, or the glory of the America, this is a story of people, and this makes it closer and more understandable to each one in the audience. These pilots put up their lives for the country that considered them second-class citizens, and this is remarkable. The cast of the movie is outstanding. The spotlight is put on several major characters performed by Terrence Howard (as Colonel Bullard), Nate Parker (as Mary â€Å"Easy† Julian), Tristan Wilds (as Ray Junior Gannon), and some others. The actors managed to reflect the characters they were playing naturally and accurately. The big plus of the movie is that the cast and the director of the movie have worked closely with the original airmen, so they know the story firsthand. The characters of the movie have their share of differences, since they are all just humans, at the same time the viewer can feel the real spirit of brotherhood and camaraderie between the characters. There are

Reflection to ANMC Codes Assignment Example | Topics and Well Written Essays - 1000 words

Reflection to ANMC Codes - Assignment Example Thus the use of reflective nursing practice has been associated with the positive improvement in the practice and attitude of the nurses’ hence better care is provided (James and Freshwater, 2005). Professional practice Nursing students are trained through apprenticeship as they are taught the skills in a classroom setup before they are shown how to use them in care giving. The practice of the nursing knowledge and skills is done in a hospital setup under the guidance of an instructor. The clinical setup has often been a source of reflective ideas towards improvement of individual student in their bid for professionalism (James and Freshwater, 2005). A student during a post-clinical briefing and counseling session disclosed the following event that she finds to have helped him develop professionally. That one day during the normal daily activities a client was admitted into the ward he was. He develop a concern in the reason for the patients admission hence went in to learn mo re from the history documented about the patient. The history he found was poorly taken hence decided to take his own history from the patient. The patient had been stabilized and was under monitoring. The patient was on infusion antibiotics (penicillin) yet he was developing fever which was spiking. The student found out from the history he got that the patient was allergic to penicillin and hence he could link the spiking fever to a hypersensitivity reaction. He quickly went to the instructors and informed them of his findings hence a corrective action was taken thus the patient was safe and recuperated well (James and Freshwater, 2005). While reflecting on that day’s events, he noted that his concern for the patient and incorporation of his knowledge in the clinical practice helped identify the cause of poor response to medication and hence salvaged the situation. This event helped the student realize the importance of history taking in health care provision and hence a bo ot towards his professional practices (James and Freshwater, 2005). Critical thinking and analysis Critical thinking and analysis is core to the nursing practice. Critical thinking is the ability to identify a need and develop a solution within the shortest time.it involves analysis of the possible solutions available and picking on the best option at for the good of the patient. A nurse has to continually think critically while handling the different patients with different needs hence analysis skills are very important for the nurse.in medical practice, the analysis and prioritizing criteria employed is referred to as triage. The triaging process involves critical thinking and analysis of the different conditions the patients are presenting with in order to classify them in order of their need for care and their mortality (James and Freshwater, 2005). A student in the casualty is often faced with psychological trauma when they are expected to identify the patients in order of thei r needs for consultation. It is difficult to side-line a patient who feels they need urgent care and that their lives are in danger. The triaging process was introduced in the hospitals to provide for a criterion through which the patients may be assessed to determine their urgency for care.This initiative was met with a lot of

Human Resource Management in a Business Context Essay - 2

Human Resource Management in a Business Context - Essay Example claim strategic HRM as organizational systems that use people as a means to achieve sustainable competitive advantage (Snell et al., 1996). Nevertheless, almost all theorists agree on the fact that strategic HRM involves the achievement of a strategic fit between business strategy and HR strategy. For instance, rather than waiting for the employee to design and find his/her replacement, managers now proactively get involved in strategic planning to determine the staffing needs of organizations and conduct recruitment and selection accordingly. This has given way to the matching model whereby HR strategy flows out of the business strategy. The â€Å"fit† perspective has been widely acknowledged in HRM literature with the claim that the HR function needs to be aligned with other functions in the organization. Holistically, HR domains such as the recruitment, selection, training and development of employees are contingent on organizational goals. For instance, companies wishing to enhance their customer management would require corresponding HR practices that empower employees to ensure their satisfaction so that they may keep their customers satisfied. Furthermore, it is important to note that this â€Å"fit† may be internal or external. An external fit would require HR practices to be aligned with external environment (such as recession, outsourcing, downsizing, increased female participation), whereas, an internal fit would require the HR working in sync with other departments in the organization such as finance, IT, marketing etc. In the contemporary world, however, an â€Å"internal† fit is alm ost always assumed with HR of most organizations. It is the â€Å"external† fit that is gaining momentum owing to globalization and the volatile environment. Strategic HRM has evolved as a means of securing sustainable competitive advantage. This is in line with the theory of â€Å"rational choice† which claims that giving strategic

LOreal Global Marketing Strategy

LOreal Global Marketing Strategy LOreal is a great example of how global branding strategy can be used to generate new growth opportunities when all other companies were not going great guns. In the late 90s and early 2000s when the Asian and Latin American economies were shaky and doing poorly, and numerous international brands struggled, LOreal surged ahead. How did it happen? The answer lies in their beautifully framed mission statement as it elaborates their understanding of the marketability of their product and the need of marketing it globally: at LORÉAL; we believe that everyone aspires to beauty. Our mission is to help men and women around the world realize that aspiration, and express their individual personalities to the full. This is what gives meaning and value to our business, and to the working lives of our employees. We are proud of our work. (Source: LOreal website, www. loreal.com) 1 In 2005, the $18.89 billion LOreal group was the most successful cosmetics brand. According to the business week survey 2004 LOreal was ranked 49th. LOreal marketed beauty products e.g. Makeup, perfume, and skincare and hair products to both women and men in approximately 150 countries. The LOreal group reported its 19th consecutive year of double digit growth in December 2005. Since 1989, LOreals sales had grown at a compounded annual rate of 12% to 1.7 billion. Analyzing the kind of growth story it has written an analyst has rightly described it as the United Nations of beauty .the kind of global presence LOreal has it can only be compared to the United Nations. LOreals global branding strategy thats doing wonders has been actively spearheaded by Owen Jones himself. Lindsey Owen Jones has been the CEO of LOreal for nearly two decades and a chairman now, and under his leadership LOreal has really fine tuned its global branding strategy. Interestingly some press reports tell us that he has been seen roaming around streets in foreign markets to understand the new and existing trends. And without any doubts his interesting work style seems to work wonders. The branding strategy of LOreal has such an impact that LOreal seems to be the only global leader in every segment of the cosmetics industry, right positioning of its products seems to be the key .whatever its trying to sell the French elegance or street smartness of America; is getting good response throughout the world .and LOreal has been able to reach its consumers across the national and cultural boundaries. Owen Jones says: We have this great strategy back in the head office of how we are going to do it worldwide. But when you go out and look at what is happening, is there a big gap between your projections and the reality of what you see and hear? It is so important to have a world vision because otherwise decentralized consumer goods companies with many brands can fracture into as many little parts if somebody isnt pulling it back the other way the whole time with a central vision. This really explains why he prefers roaming in the streets for his strategy making rather than sitting in the boardroom. Having said all that its quiet evident that the global branding strategy of LOreal has paid huge dividends to the company overall. In order to understand this splendid growth story we need to see how exactly LOreal applied their strategy to the countries that were entirely distinct as far as the lifestyle, spending pattern and culture is concerned. LOreal was started in France, has a good brand value in the united states of America, is reaping good dividends from India and has a remarkable presence in Japan. These are different complex societies with different needs, so how exactly LOreal managed to be equally successful in all these places? This question needs some fact finding to be done on the basis of country specific products and strategies adopted by the cosmetics conglomerate. Thats what exactly we will try doing in the next section of this case study. In India 4 billion 7.5 ml sachets are sold every year and thats a staggering 66% of total shampoo consumption in India. Most of the urban Indian women (96%) use shampoo, however only 46% use foundation. For hair care a huge 74% population of Indian women still rely on home remedies, 42% use henna and 94% use hair oil, as far as the LOreals sale per person in India is concerned is just 10 cents compared to 28 Euros per person in France. In India skin lightening creams (fairness creams) constitute more than 50% of skincare market people seem to be crazy for getting for getting fairer. (Source: LOreal, Nielsen) These facts are self explanatory about the nature of Indian market and its clearly stating that the strategy used in USA or any other European countries is not going to work in India. USA is a mature market as far as cosmetics consumption is concerned India is an emerging economy with most of the population below 35 years of age and a huge aspiring middle class. The cosmetics market is growing approximately at an annual rate of 16% in India, still a long way to go. The youth in urban centers is very concerned about the image but the larger section is still off the fashion map. Interestingly even after the success story of corporate India , apparently its still a country that is very much community oriented. The great Indian middle class is aspiring but still has the community driven cultural values intact. LOreal has taken this fact very much into consideration while preparing the marketing strategy for India. A very good example would be the launch of garnier fructis shampoo in India. The concept was to rely on idea rather than relying on advertising a brand. The idea of getting five times stronger hair was the central point that created the hype, through word of mouth or network marketing. Initially it was positioned as product for young and teenagers, once the product was established in the market it tried to change or rather increase the target base by shifting gears. In a recent advertisement of garnier hair color a daughter is shown advising her mother to try the garnier product and explaining the benefits. Again it relies on the concept of idea getting spread by word of mouth to another customer segment. This is the best example of marketing in a closed community driven society. There is one more remarkable thing about this entire campaign the catch line take care. It shifts the focus from the product to the core value of Indian society caring about others and the entire advertisement becomes more of a good advice rather than publicity. China is the worlds most populated country in the world and that makes it very clear that it has the potential of being the biggest consumer market. These days Chinese women are spending on an average 10 to 15% of their income on cosmetics products, an urban Chinese lady would use 2.2 cosmetics products on an average every morning. Evidently most of them want to be fashionable and the LOreal punch line if you want to be fashionable, just choose Maybelline, really seems to work. Masses are made to believe that this is something that represents America and it ought to be trendy. Maybelline is the product line for the masses and LOreal really uses the tendency of masses to look towards the USA thats why the Maybelline products are displayed against the backdrop of shiny skyline of New York City Chinese women prefer skincare and beauty products. According to a research by LOreal in china women are concerned about the radiance of their skin and prefer skin nourishing lotions that protect their skin from skin-drying winters. Unlike us customers most Chinese women like skin whiteners rather than tanning products. Its a sign of beauty for Chinese women. Also, the texture of Chinese hair is thicker and more course than typical US Caucasian hair. This requires different product, and really a different skill set to effectively sell and get these products moving in China. LOreal has dedicated research facilities for these and other issues, and followed up with more innovations to suit the needs and preferences of Chinese consumers.   There is one more very interesting fact about Chinese cosmetics industry; Chinese women are very concerned about the ingesting of lipsticks. This is the most interesting food attitude about Chinese women. Now following its global strategy LOreal even took this into consideration and developed lipsticks containing vitamins; as soon as this was told to the women they were more comfortable in using the product. European countries are mostly developed, here LOreal has the liberty of publicizing the brand value rather than focusing on pricing, the benefit to LOreal in these markets is that it is already well established and the brand is well known so it can concentrate on grabbing the attention of individualistic feminist women. Pricing is not a concern in these markets so LOreal can afford to have punch lines like-I am worth it because these punch lines justify the high pricing of the products and fulfill the feeling of exclusivity of high end clientele. Now lets take another example from the European and us markets, LOreal brands in these markets are quiet well established. LOreal products have been used there for few generations now; once young consumer of the LOreal brand has started aging and the same street smart products could not be positioned to them, they have started becoming the mature citizens; now their priorities have changed. A recent market report suggests that the new target segment in the cosmetics industry is 40 plus women who once used the teenage cosmetics products. The thrust is on anti aging products because it not only adds the new customer base but retains the once teenage customer also. Customer from the baby boom generation reaches the retirement age and tries to maintain healthy and youthful look and finds out that their favorite cosmetics brand is still making products for them. LOreal capitalized on their desire to look youthful and started marketing it anti aging products, it has signed sixty year-old D iane Keaton to represent the Age Perfect Pro-Calcium skin care line. Also LOreal has signed Scarlett Johansson, Penelope Cruz, Eva Longoria and Beyoncà © Knowles to promote specific cosmetics lines according to the age groups. Now this tells us how LOreal used the desire of customers to position its products. The French conglomerate believes that only two different cultures as far as fashion is concerned, are dominant, represented by two flagship brands LOreal Paris and Maybelline new York. LOreal has been projected as a French origin with elegance, high end presentation and obviously high pricing. Whereas the Maybelline product line represents the street smart American babe who is looking for the value of the money. America seems to be the growth engine of the world, in the cosmetics industry as well. LOreal has understood this and they made a strategy based on the trends in the USA and thats how Maybelline came into existence. Maybelline currently is the second largest brand in share of unit sales of cosmetics products and number one in makeup brands. It claims to be totally consistent with todays confident woman. Maybelline products targets three customer segments; youngster (16 to 25), office lady (26-35) and career women (35 plus). Marketing mix for Maybelline line of products consists of two main strategies: foreign consumer cultural positioning and symbolic New York City imagery that women can relate to everywhere. Maybelline promotion include different way of grabbing attention including promotional coupons, online advertising, sponsorship of fashion shows, signing fashion icons as spokesperson of the product ,free make up consultancy and providing scholarships etc. we can see as American cosmetic market is a mature market so LOreal tries to rely on mature marketing tactics. In the early 20th century, even American society was not very much open to makeup and skin care products .people thought that only sinful women should wear makeup but eventually with the economic independence that the American women gained; makeup and cosmetics started coming into mainstream. Cosmetics apparently became the symbol of new self belief that the American women was beaming with; and remember even Maybelline claims to be totally consistent with todays women, there are several other punch lines like maybe shes born with it, maybe its Maybelline, all the punch lines keep the self confidence of women in centre as if its not the make up but its the attitude that has to be worn. Thats why women of every nationality and culture started identifying herself with the product and this became the symbol of the 21st century woman. We always say that the world has turned into a small village. Production houses are becoming more and more global. But same cant be said about the consumers as they would still be using the products because of their own reasons. Someone in the USA can use a product just to feel exclusive however the same product could be used in the UK for health reasons. So the companies need to identify the demands of a specific market to effectively satisfy the demand while planning the globalised marketing strategy. Therefore the challenge posed to the companies is whether they should just keep changing their strategy according to the culture or can they consider every customer as a global customer with all common needs. Thats the irony we are supposed to work with these days; on one hand companies are on a global platform more than any other point of time in history however they have to adapt to the mindset and lifestyle of the customer as well. The mindset and the lifestyle of the customer are heavily impacted by the culture. Culture is defined by different norms, values, interactions, language and others personal components shared by groups of people across the world. It is a social phenomenon which defines peoples interests, thoughts and other behaviors they may exhibit in the social life. From one country to another, humans have evolved and developed different types of expressions, beliefs and behavior which can be difficult to understand for someone who does not belong to the same culture. culture is the way how the members of a particular group interact with each other on the sharing of the available means, now that determines what is going to be the need for a particular product in that society, that also decides whether a particular advertising strategy will work or not and how exactly that will be interpreted by the target customers. In different markets consumer requirements and consumer behavior may vary. Cultural aspects deeply impact the consumer behavior; the impact may be direct or indirect. The culture distinction creates the consumer behavior difference, as it can be noticed between the Asian and European continent where the culture and the behaviors are very different. Being a global organization LOreal certainly needs to understand the cultural differences and position its products accordingly otherwise the results may be far more different than they are at this moment. The thrust has to be on hitting the right customer with the right product. This can be possible only if one has a deep knowledge of local culture and beliefs. A very interesting example would be of lipstick use in china; according to a research only 3% women use lipstick for makeup. The reason that was supposed to be behind this low percentage of lipstick use is even weirder; women in china have concerns about ingesting lipstick. LOreal conducted a survey to see whether this is just an age old saying or it holds some truth, based on the findings it came up with a lipstick that had vitamins in it and in turn the demand for LOreal vitamin lipsticks increased. Another example could be real handy; in India long hair is considered necessary for a woman to be considered beautiful. LOreal considered this fact while launching its shampoo product in India and it focused on publicizing the fact that using the garnier fructis shampoo helps in getting long and strong hair. This strategy made the product very popular in India. In china or India people like to have fair complexion. In Asia, women take special care of their skin. People want radiant skins and lotions that can nourish their skin against sun .whereas in the United States people would rather buy tanning cream. On basis of this knowledge LOreal can position their whitening creams in India and the interesting part is the way the advertisements could be interpreted .the way the advertisements for the fairness creams are made in Asian countries these can be interpreted as racial advertisements in the USA but in Asian countries that seems to be quiet usual. Now thats where the knowledge of the culture and beliefs comes handy and helps avoiding unnecessary problems. From a business point of view, companies have to adapt themselves to the culture of each country in which they want to have business in.  for example, Because of the differences of culture between countries, companies need to adjust their products and services according to the local demands. This will help them to create and develop a brand image across the globe that is based on a large number of globally recognized products. Based on these examples we can say that LOreal was able to be successful in these markets because it adapted to ground realities of the particular market yet it followed a standardized strategy. If we study the marketing mix of Maybelline, it has two pronged strategy -one for the foreign markets another is the global street-smart image of the American chic. The global street smart image of New York chick can be admired in almost all the urban centers, be it India, china or Brazil. However there has to be a right mix of local flavor as well. The most important part of the LOreals strategic plan is opportunity hunting or the marketing of their products worldwide. From the initial days it already started catering to the demands of women worldwide. In order to do that efficiently they were expected to be well aware of the diversities of women across the globe .once they knew the diversities their job was to come up with different line of products suitable to the women from all parts of the world .Innovation has been the keyword for LOreal and this was made possible through constant research and development over the years .the group has already covered most parts of the world and still striving to cover more. In order to do so LOreal group has to keep respecting other peoples identity ,ideas and culture .LOreal has to keep valuing different cultures and nationalities to get their brand value up and it seems that they have been doing it really well. The success story can continue further because even today products of LOreal touches the cultural values instilled in potential customers mind .LOreal just doesnt sell the product it makes the customer buy the idea of dreaming big but still remaining rooted to the core cultural values .it has carefully devised its global marketing strategy and customized it to the local needs, and thats the reason people from Africa to Europe and America to Australia are using the LOreal products. LOreal has been doing pretty well in terms of global presence and monetary growth. The mission today is to understand consumers needs and expectations so as to meet them as effectively as possible along with widening the scope of global line of products.

intro to networking and the tcp/ip stack :: essays research papers

SLIP is a TCP/IP protocol used for communication between two machines that are previously configured for communication with each other. For example, your Internet server provider may provide you with a SLIP connection so that the provider's server can respond to your requests, pass them on to the Internet, and forward your requested Internet responses back to you. A better service is provided by the Point-to-Point Protocol (PPP). Point-to-Point Protocol is a protocol for communication between two computers using a serial interface, typically a personal computer connected by phone line to a server. For example, your Internet server provider may provide you with a PPP connection so that the provider's server can respond to your requests, pass them on to the Internet, and forward your requested Internet responses back to you. PPP uses the Internet protocol and is designed to handle others. It is sometimes considered a member of the TCP/IP suite of protocols. Relative to the OSI referen ce model, PPP provides layer 2 (data-link layer) service. Essentially, it packages your computer's TCP/IP packets and forwards them to the server where they can actually be put on the Internet. PPP is a full-duplex protocol that can be used on various physical media, including twisted pair or fiber optic lines or satellite transmission. PPP is usually preferred over the earlier standard SLIP because it can handle synchronous as well as asynchronous communication. PPP can share a line with other users and it has error detection that SLIP lacks. Where a choice is possible, PPP is preferred. HTTP (Hypertext Transfer Protocol) is the set of rules for transferring files (text, graphic images, sound, video, and other multimedia files) on the Web. As soon as a Web user opens their Web browser, the user is indirectly making use of HTTP. HTTP is an application protocol that runs on top of the TCP/IP suite of protocols. HTTP concepts include the idea that files can contain references to other files whose selection will elicit additional transfer requests. Your Web browser is an HTTP client, sending requests to server machines. When the browser user enters file requests by either "opening" a Web site or clicking on a link, the browser builds an HTTP request and sends it to the Internet Protocol address indicated by the URL. File Transfer Protocol (FTP), a standard Internet protocol, is the simplest way to exchange files between computers on the Internet. intro to networking and the tcp/ip stack :: essays research papers SLIP is a TCP/IP protocol used for communication between two machines that are previously configured for communication with each other. For example, your Internet server provider may provide you with a SLIP connection so that the provider's server can respond to your requests, pass them on to the Internet, and forward your requested Internet responses back to you. A better service is provided by the Point-to-Point Protocol (PPP). Point-to-Point Protocol is a protocol for communication between two computers using a serial interface, typically a personal computer connected by phone line to a server. For example, your Internet server provider may provide you with a PPP connection so that the provider's server can respond to your requests, pass them on to the Internet, and forward your requested Internet responses back to you. PPP uses the Internet protocol and is designed to handle others. It is sometimes considered a member of the TCP/IP suite of protocols. Relative to the OSI referen ce model, PPP provides layer 2 (data-link layer) service. Essentially, it packages your computer's TCP/IP packets and forwards them to the server where they can actually be put on the Internet. PPP is a full-duplex protocol that can be used on various physical media, including twisted pair or fiber optic lines or satellite transmission. PPP is usually preferred over the earlier standard SLIP because it can handle synchronous as well as asynchronous communication. PPP can share a line with other users and it has error detection that SLIP lacks. Where a choice is possible, PPP is preferred. HTTP (Hypertext Transfer Protocol) is the set of rules for transferring files (text, graphic images, sound, video, and other multimedia files) on the Web. As soon as a Web user opens their Web browser, the user is indirectly making use of HTTP. HTTP is an application protocol that runs on top of the TCP/IP suite of protocols. HTTP concepts include the idea that files can contain references to other files whose selection will elicit additional transfer requests. Your Web browser is an HTTP client, sending requests to server machines. When the browser user enters file requests by either "opening" a Web site or clicking on a link, the browser builds an HTTP request and sends it to the Internet Protocol address indicated by the URL. File Transfer Protocol (FTP), a standard Internet protocol, is the simplest way to exchange files between computers on the Internet.